Negotiation Soundboard

DHC supports various negotiation processes of producers with organisations in the retail and out-of-home sector. Commercial proposals are jointly prepared, presentations produced and rehearsed. During the process DHC is available as a sounding board to evaluate counter proposals and to discuss next steps.

Retail workshop

DHC developed and organised retailworkshops for various organisations in the food and non-food sector. Normally a workshop consists of one or two days sessions in which participants are requested to participate actively to enhance insights in the retail and out of home market. The workshop is always tailor made. The agenda is produced based on the briefing and intake meetings with a selection of the particpants. Quite often a SWOT-analysis, an exercise with commercial conditions and a negotiation role play is part of the prgram.

Retail strategy development

DHC counsels A-brand consumer goods manufacturers to further refine their general commercial approach to a retail approach (strategy and tactics) which suits the actual dynamic market situation. A lot of attention is given to mutual business drivers and to the question how to translate them into practical actions.

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